Born and brought up in the heart of Kolkata, Sudipto had done his schooling from South Point High School, the world’s largest school in terms of the number of students, at that point of time. Always a sportsperson, he played serious football across levels in School, Districts, Junior state and even for 1st Div IFA club. Also, his martial arts stint in Tae-Kwon-Do (full contact) and two state-level Gold medals in Featherweight category in 1989 & 1990 is a clear proof of his passion, hard work & involvement in anything that he does.

Never bound by rules, a car & bike enthusiast, and a complete non-conformist, Sudipto had been into advertising business since 1992, and have worked with brands like Tata Yellow Pages, India Today Group, Zee Group, Star News (currently ABP News), 9X / 9XM, TV9 Kannada, News 9 and currently he works as Executive President – Sales with India TV.

The fact that over these 28 years, he has worked in about 28 cities and can manage in about 10 languages, clearly establishes the fact that he is a person, who had never given up in life and was ready to fight back and face the toughest of the challenges, irrespective of geographical boundaries and language barriers. Backed by hands-on experience, ground realities and first-hand knowledge of the advertising business across the country, he has conducted knowledge sharing Sales Strategy sessions in Top B Schools of the country and IIMs.

Sudipto strongly believes that salespersons are altogether a different breed of people; they think differently, act differently and handle challenges differently. Pure passion, hard work, sincerity, honest approach are his ways of expressing sales as a profession. He is keen that the younger generation should benefit from his experience & knowledge, and he dreams that the media sales fraternity should get some best minds and most intelligent people to handle the business of advertising sales, in the coming years.


Sudipto is an aggressive sales person. He is a team builder and leads from front. Wherever he goes he is admired!

Munish Atrey, VP ABP News Network

Sudipto is a detail oriented person and thorough professional. He has an amazing grasp of numbers and is a superb man-manager who can bring out the best in all his team members!

Rohit Dave, Head Brand Activation & Special Features

Sudipto has an eye for details and is always on a solution mode. He strives to convert all problems into opportunities.

Sidhartha Patnaik, Structured Thinking & Executional Excellence